Marijn Driessen, MScBA

Strategic consultancy

work: future-proofing organizations

Marijn Driessen is founder of FluidNations and supports leadership who see their markets being transformed by disruptive technology, like AI.

Our relentless focus is on your customer and what they experience, up and down the value chain, and beyond. We understand how to future-proof your organization in a highly connected world. How we do this? Please reach out.

Ecosystem outreach

panels: curating content and hosting

FluidNations designs custom-made collaborative panels so clients can build an ecosystem for transformation and create shared value in partnership. We've done this for the Built Environment and Future of Work.

This approach unlocks business cases in any industry that are innovative, socially just and within planetary boundaries. Tap into our expert-network, focus on joined-up action in a circular economy. Please reach out.

Team coaching

what does that mean for me, today?

What's the point of strategy if no one gets it! People say "culture eats strategy for breakfast". And it's true. We are creatures of habit and don't easily adapt to changing circumstances. That's why organizations often fail during execution. Particularly when reimagining their future.

Our workshop helps you to nurture effective team habits so you can make your strategy work for you. We recognize that Millenials and Gen Z are motivated by a deep understanding of how their individual contribution helps to future proof the organization as a whole. FluidNations helps to design, articulate and deliver strategy. Our coaching approach is based on Stanford scientist Carol Dweck's Growth Mindset. Please reach out.

Author of Marketing to China's Netizens

We conduct research that unlocks lessons of industry frontrunners. Our current project (2025) is analyzing the impact of digital transformations and AI across industries, through interviews with CTOs and key stakeholders. To find out how we do this please reach out.

About the book: In 2010 China's virgin internet landscape gave rise to Influencer Marketing unseen anywhere else in the world. With our strong foothold in Asia, we recognised early on that China is ahead of the curve when it comes to innovation. In 'Marketing to China's Netizens' we share the early lessons on influencer marketing from local CMOs.

Articles on data-driven sustainability: Aggregation or Platform, Fairtrade at Risk of Disruption